Digital Communications - Katrina Ragland Photography

Corporate Communications

Developed a social media campaign for the World Bank Group (WBG) Scorecard re-launch, aligning copy with key messaging and designing visuals deployed across WBG channels to drive awareness and engagement.

We're reaching for radical transparency with the @WorldBank Group Scorecard. On our new website, we've published detailed methodologies for 20 indicators - opening the door to reproducibility, feedback, and better results. https://t.co/mfP4rQXflU pic.twitter.com/GyDbGev0CE
— World Bank (@WorldBank) October 21, 2024

The @WorldBank Group Scorecard tracks our progress on critical global challenges like access to water, digital services, and private investment. It will guide our decision-making, highlight gaps, and inform our country strategies for better outcomes.

➡️ https://t.co/BtyDvojHbs pic.twitter.com/Aykk3ORgSH
— World Bank Climate (@WBG_Climate) October 21, 2024

The new @WorldBank Group Scorecard provides a yardstick to measure how we deliver on our mission to end extreme poverty and boost shared prosperity on a livable planet, helping us be more transparent and accountable to strengthen the impact of our work. https://t.co/k7NTEKmZD3
— World Bank (@WorldBank) October 17, 2024

Executive Communications

Developed social media content for senior leadership at the World Bank, including the Managing Director of Operations and the Vice President of Operations Policy and Country Services, ensuring alignment with corporate priorities to drive engagement and amplify key messages.

On my first visit to #Malawi in 25 years, I saw tragedy, in the devastation left by Cyclone Freddy, but also hope, with young people stepping up and innovative new projects to boost resilience and growth. The World Bank is proud to stand with the people of Malawi. pic.twitter.com/eUyGrDzwA9 — Anna Bjerde (@bjerde_anna) May 11, 2023	Privileged to hear the powerful story of how young graduates joined up to form @AcadesMalawi, a youth farmer cooperative working with @WBG_IDA & @AgcomProjectto promote agric commercialization. It’s now a big enterprise through innovation, hard work and strong female leadership. pic.twitter.com/2JzQp53FpE — Anna Bjerde (@bjerde_anna) April 28, 2023
We need a global financial architecture that is bolder, better, bigger & fairer! The #IDA21 replenishment this year is a huge opportunity. Great to meet with #CSOs at the @WBG_IDA Global Forum & discuss how together we can ensure #IDAworksto #EndPoverty on a #LivablePlanet. pic.twitter.com/1fXn7hkjk8 — Ed Mountfield (@EdMountfield) April 20, 2024	Great to see the @WorldBank’s new Rapid Response Option (RRO) in action, providing swift support to Honduras in the wake of Tropical Storm Sara. The RRO, part of our new Crisis Toolkit, promotes resilience & recovery by enabling crisis preparedness and rapid emergency financing. https://t.co/Q3NOzUGuES — Ed Mountfield (@EdMountfield) December 18, 2024	"It's about shifting from dollars to lives transformed." Great to discuss the @WorldBank Group's Scorecard and how it's helping us better measure results on the #DevelopmentPodcast. Listen here: https://t.co/R3930bBsby — Ed Mountfield (@EdMountfield) October 9, 2024

Managed bi-weekly publication of the Talking Development video series hosted by the World Bank Managing Director of Operations, writing scripts, developing discussion questions, and crafting social media messaging for promotion.